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Masa Fashion Extravaganza

Under the theme “Driving Brand Authenticity While Expanding Market Growth,” the premier business and leisure hotel MASA hosted its second MSH Fashion Show & Mentorship Talkshop on July 27th, 2017.

The workshop is part of a series under the Hotel’s Fashion Mentorship
Program, bringing together local entrepreneurs, innovators and creatives to
share industry insights that encourages local business and entrepreneurship.

“Authenticity is a major aspect of brand positioning in every business,
whether one leads a public or private sector operation Greg Soutter, Masa
Square Hotel General Manager.

He said, “This is because in successful business, professionals have to
offer a unique proposition above their competition, while making sure to
maintain quality as the business grows. Such a discussion is one that every
professional can relate to and learn about across the local industry
divide. Today certainly proved enlightening and we are grateful to our
stakeholders for their continued support of this initiative.”

A formidable lineup of stakeholders from the financial services, apparel,
creative communications and telecommunications industries presented this
morning. Guest speakers included Dr Tefo Bubi, CEO Leading Edge Markets,
Calistas Chijoro, Head - Business Banking, Stanbic Bank Botswana, Mosarwa
Molema, Sponsorship Coordinator at Orange Botswana and renowned
technopreneur and personality, Moses Maruping from Wind Rush PR. In
addition, Face of Masa Fashion Show, Oratile Kefitlhile, chaired the
morning’s proceedings.

Half way through the year, the Hotel is rallying full speed ahead with the
MSH Fashion Show & Mentorship Workshop Series, introduced to engage leaders
from various industries including finance, media, manufacturing and more.

The aim of the series is to equip mentees of the MSH Fashion Mentorship
Program with practical insights on business management and entrepreneurship
from figures who are directly and indirectly stakeholders of the creative
industry.

More workshops are slated for the coming quarter and will culminate in the
Masa Fashion Show on October 21st, 2017.

Soutter, said, “When we revised our strategy to position the Masa Fashion
Show as our highlight event on our calendar, we desired to also leverage
our relationships and experience in this industry in a manner that exposes
local talent. Our talk shop series is about bringing together professionals
from a variety of local business sectors to discuss key issues and
opportunities that exist in the Botswana economy and we look forward to the
enriching discussions to come leading up to the Masa Fashion Show this
October.”

To stay updated on the progress of the Masa Square Fashion Show 2017
campaign, follow Masa Square Hotel on Facebook, Twitter and Instagram
@MasaSquareHotel and #MSHFashionShow2017.

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