The 6th St Louis Lager Fresh Festival Evolves

The annual St Louis “Keep It Fresh” Festival brings you a
differentiated and ownable summer experience deeply rooted on
consumer’s key passion point, music.

Through the St Louis Lager Keep it Fresh, the brand seeks to bring
together mixed gender groups to create shared, unique, memorable,
celebratory moments while enjoying extended refreshment with their
favorite beer brand St Louis Lager.

The ever-popular St Louis Fresh Fest has evolved over the years and
this year it will be celebrating six (6) years in style on October
28th, 2017 at the Duma FM Grounds from 12 p.m. to 2 a.m.

St Louis Lager, as a brand inspires Batswana to find celebration in
every moment and represents a new generation of Batswana that
celebrate positive, inspiring and sociable spirit that defines
Batswana culture. That of people who want to make the most of every
day, celebrating with family and friends. But just why is this
festival so popular? Based on the feedback from our customers, we
delved into some of the major reasons as to why this event is forever
on demand:

1.        Fresh Fest is not just a music festival but rather an experience
that brings mixed gender groups together to kick back and relax under
Botswana‘s bright sunshine and enjoy the longer lasting refreshment of
the St Louis Lager  with fun filled activities while listening to
their favorite music. To create this great experience and ambience the
brand only sells limited tickets for the show;
2.        The most secure annual event to be hosted in Botswana, where
patrons feel safe and can fully enjoy themselves;
3.        Through the Fresh Fest, St Louis Lager is the only truly local and
Botswana brand that offers a truly unique and vibrant experience
shared with good friends that will forever remain memorable;
4.        For the past six (6) years, the versatile show which has
contributed significantly in growing the music industry in Botswana

According to KBL’s Mainstream Brand Manager, Mpho Motlhabane;

“This year’s St Louis Lager through Fresh Fest will once again deliver
on its brand promise and Keep it Fresh by bringing friends together to
dance to the music of the NOW, allowing them to make the now last and
create long lasting memories.”

To create these memorable moments, over twenty (20) local and
international acts, are billed to perform at this year’s event. The
headline act for the event  is the Award-winning, International
renowned Nigerian artist Davido with popular hits like If, Fall,
Skelewu to mention but a few  together with South Africa Superstar
Nasty C.

Unlike the previous years, the show has a staggering lineup of 98 % of
Botswana‘s  all-star local artists, such as the sensational ATI, Drama
Boi, Vee Mampeezy, Amantle Brown, Ban T, Han C, MMP Family, Sasa
Klass, Scar, Team Distant, Ricky Lamar, Robbie Rob & Brando, DJ Kuchi,
Mr O, DJ Roots, Guyvous and many more refreshing acts.

For the past 28 years, the St. Louis Lager or Moitshephi as it is
known to many has been quenching Batswana’s thirst in their hot
climatic conditions. Renowned for its distinctively easy drinking, and
fine filtered for a crisp, fresh finish, St Louis Lager holds true its
brand promise to be the inspiring collaborator that brings people
together to create a fresh new empowered world. St Louis Lager has
grown to become synonymous with Botswana’s culture as Batswana don’t
wait for an occasion to celebrate, but rather find uncomplicated
enjoyment in everyday pleasures.

Fans are encouraged to visit the St Louis Lager Facebook page for more
information and further chances of winning prizes as part of the
social media promotion. In addition, the first 1000 consumers at the
event will get free St Louis-branded merchandise as part of the

Due to the high demand and to reach a wider audience outside of
Gaborone, this year we will also be hosting the festival in Maun on
December 2nd, 2017 at the Maun Stadium. The lineup for this particular
show will announced in due course.

Public Safety and Smart Drinking Ideals form the core of what we stand
for as a reputable corporate entity. This time around we are taking it
to another level, over and above the out-of-this-world ambience, we
have beefed-up our security to ensure our patrons are safe throughout
the event.

Over 300 security personnel and bouncers with trained guard dogs and
horses complemented by support from the Botswana Police Service (BPS),
will be manning the event to ensure that order and accountability are
maintained at all times.

With our light, refreshing and sessionable St Louis (3.5% Alcohol)
brand that is in-sync with our consumers’ active lifestyles, we will
also be helping to empower consumers to make smart drinking choices by
ensuring they have access to Lower-Alcohol product.

Furthermore, consumers are reminded that no glass containers or
bottles will be allowed entry into the Duma FM Grounds and that any
breach of this requirement will be dealt with swiftly as it is linked
to assuring public safety and contractual obligations. Furthermore,
young Batswana will be offered an opportunity to set up food stalls
for Free at the event, including kickstart winners that are into

The St Louis Lager Fresh Fest organizers wish to also take this
opportunity to refute allegations, mostly on social media, that the
award-wining Davido might not perform at the show as this is not true.
KBL has been assured that the artist will definitely be performing at
the St Louis Fresh Fest.

To “Keep itFresh” with us, visit your nearest Liquoramas and Tops
Liquor Stores, purchase a case of St Louis Lager to share with
friends, and automatically get 2 free tickets for the event.

As Mpho Motlhabane says, “Now is the time to celebrate what it truly
means to be a Motswana….the time for a cool, crisp and refreshing St
Louis Lager.”

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